3 things J. Cole can do as part-owner of the Charlotte Hornets to boost team morale

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Cole World, Cole Life, Cold-blooded. That is the mentality the Charlotte Hornets need to turn their franchise around and get back to the playoffs after a seven-year drought.

Lucky for them, J. Cole himself will be part of the team as it was announced Friday that the rap superstar is part of the ownership group that will purchase Michael Jordan’s majority share in the franchise.

Cole is a homegrown talent from North Carolina, growing up in Fayetteville, also home of UCLA athletic director Martin Jarmond. The multiplatinum artist frequently references his hometown in his lyrics. He hosts his annual Dreamville Fest featuring music’s top acts in Raleigh and he performed at halftime of the 2019 All-Star Game in Charlotte.

While Cole probably won’t need to completely rebrand the team as Jay Z did with the Brooklyn Nets, he could potentially be a face of the franchise, as his mentor was with his one-fifteenth of one percent ownership of the New York team.

Here are three ways J. Cole can give the Charlotte Hornets a boost with his ownership:

J. Cole can write and record an official Charlotte Hornets anthem

J. Cole has established himself as one of the greatest rappers of the current generation. He’s been nominated for 16 Grammys — winning the award for Best Rap Song with 21 Savage for “A Lot” in 2020 — and has famously gone platinum with no features with three consecutive albums.

Several star musicians have created songs for their favorite or hometown teams. In the NFL, Lil Wayne has recorded “Green and Yellow” for the Green Bay Packers and Tech N9ne released “Red Kingdom” for the Kansas City Chiefs. Dee-1 is part of the New Orleans Saints legacy with “Bring ‘Em to the Dome” and last year, he did the New Orleans Pelicans intro song with legendary producer Mannie Fresh.

It only makes sense for Cole to grace his hometown team with an anthem. There are plenty of players in franchise history and currently on the roster to name drop and have some word play with: Alonzo Mourning, Muggsy Bogues, Gerald Wallace, Larry Johnson, Kemba Walker, Mason Plumlee and LaMelo Ball. There might not be much to do with the blue and purple…

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Author : USA TODAY Sports

Publish date : 2023-06-17 17:15:42

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