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Few teams in NBA history have come off the blocks with such ferocity as this year’s Cleveland Cavaliers, who at 13-0 hold the longest undefeated start to a campaign since the 2015-16 Golden State Warriors went 24-0. Those Dubs ended with the best regular season record in history at 73-9 but were infamously dispatched by the LeBron James and Kyrie Irving-led Cavs in the NBA Finals.
Led by new Cleveland head coach Kenny Atkinson and the dynamic backcourt Donovan Mitchell and Darius Garland, the league’s best offense has taken the league by storm. While the unbeaten record is a surprise, the business side of the franchise has prepared for its return to the top of the Eastern Conference for some time.
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In 2018, the Cavaliers and team governor Dan Gilbert embarked on a $185 million renovation of Rocket Mortgage Fieldhouse. Nic Barlage, the team’s CEO, said the changes—completed in September 2019—were an opportunity to increase ticket accessibility for the fans while also maximizing the value of every ticket sold.
“We wanted to be able to be in, from a success perspective, the top 10, the top seven, whatever the case may be,” Barlage said in a phone interview. “It’s really hard to challenge and get to New York (Knicks) and Golden State’s levels just because they’re behemoths from a ticketing perspective. But we’ve always known we’ve got incredible fans. We’ve got a great fabric of support across the entire state of Ohio. And so for us, we said we’re gonna get really aggressive.”
The Cavs capped season tickets at a very small percentage of the seats in the arena. In turn, the team also tripled availability for partial ticket plans, group packages and single-game tickets. One objective was to give fans more opportunities to attend games at different entry points, whether for one game or several. The second, more dynamic reason was that buying smaller plans or single game tickets allowed the Cavs to raise their average ticket price.
“If you sell a seat four times, you can sell that same seat four times at a little bit higher price than if you just sell…
Source link : https://finance.yahoo.com/news/cavaliers-undefeated-start-sparks-boom-130600992.html
Author : Sportico
Publish date : 2024-11-14 13:06:00
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