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The NBA and the National Basketball Players Association announced today that Luka Dončić of the Los Angeles Lakers, along with the Lakers team itself, have clinched the number one positions for the most popular jersey and team merchandise in the league.
These results are derived from sales data on NBAStore.com for the regular season of 2024-25.
Slovenian native Dončić is a historic figure as the first international athlete to secure the top spot for jersey sales and the first player besides Stephen Curry or LeBron James to achieve this since Carmelo Anthony in the 2012-13 season. Following the NBA trade deadline on February 6, jersey sales on NBAStore.com have surged by 21% compared to the previous year, largely influenced by Dončić’s transfer to the Lakers.
Furthermore, the NBA shared the highlights of the most viewed plays across its social media and digital channels for the 2024-25 regular season. Leading the way were two remarkable layups by Ja Morant from the Memphis Grizzlies during a game against the Brooklyn Nets on November 4, amassing 286 million views. Coming in second was Stephen Curry from the Golden State Warriors, showcasing a behind-the-back crossover and finish against the Phoenix Suns on December 28, which drew 136 million views.
In terms of overall viewership, the top players during the regular season were the Lakers’ LeBron James (3.23 billion views), Curry (2.56 billion views), and Dončić (1.82 billion views) on NBA’s social and digital platforms. Notably, Shai Gilgeous-Alexander of the Oklahoma City Thunder saw his total views triple from last season, reaching 1.06 billion.
Among the top 15 players ranked, four are international athletes, with Victor Wembanyama from the San Antonio Spurs leading that group and holding the sixth-most popular jersey. Other notable international players include Nikola Jokić from the Denver Nuggets (10th) and Giannis Antetokounmpo from the Milwaukee Bucks (11th).
In summary, the leaders for jersey sales include:
As for team merchandise, the Lakers are at the forefront, having also led at the midpoint of the season. The Boston Celtics, Golden State Warriors, New York Knicks, and Chicago Bulls follow closely in the top five for team merchandise sales.
