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The recent trade that brought Luka Dončić to the Los Angeles Lakers has ushered in a new chapter, reflected in the latest NBA update regarding jersey sales.
On Monday, the league unveiled the rankings for the most popular jerseys for the 2024-25 season, along with lists for team merchandise, most-watched highlights, and players across the Regular Season.
Luka Dončić, the Slovenian sensation now with the Lakers, has made history as the first international player to lead the jersey sales rankings. He is also the first athlete other than Stephen Curry or LeBron James to top this list since the 2012-13 season. After his trade from the Dallas Mavericks, sales on NBAStore.com soared by 21% compared to the same timeframe last season.
In addition to being third in social and digital views, where his teammate LeBron James holds the top spot, Dončić’s popularity has contributed to the Lakers’ ongoing dominance in merchandise sales.
Also noteworthy is Victor Wembanyama from the San Antonio Spurs, who secured the sixth position on the jersey sales list, followed by Nikola Jokic of the Denver Nuggets in tenth place and Giannis Antetokounmpo of the Milwaukee Bucks in eleventh.
According to the press release: “The highlights that garnered the most views on NBA social and digital platforms during the 2024-25 regular season featured two incredible layups by Ja Morant of the Memphis Grizzlies in a match against the Brooklyn Nets on November 4, amassing 286 million views. Stephen Curry from the Golden State Warriors secured the second spot with a behind-the-back move and finish against the Phoenix Suns on December 28, which received 136 million views.
The most popular players on NBA social and digital platforms during the regular season were led by LeBron James (3.23 billion views), followed by Curry (2.56 billion views) and Luka Dončić (1.82 billion views). Shai Gilgeous-Alexander of the Oklahoma City Thunder saw a remarkable rise, tripling his views from the previous season to 1.06 billion.
**TOP FIVE MOST-VIEWED PLAYS**
1. Ja Morant (Memphis): two acrobatic layups (286M)
2. Stephen Curry (Golden State): behind-the-back finish (136M)
3. Josh Giddey (Chicago): half-court game-winner (70M)
4. LeBron James (Los Angeles): left-handed dunk (61M)
5. Nikola Jokić (Denver): full-court shot (37M)
**TOP 10 MOST-VIEWED PLAYERS**
1. LeBron James (Los Angeles Lakers): 3.23B views
2. Stephen Curry (Golden State Warriors): 2.56B views
3. Luka Dončić (Los Angeles Lakers): 1.82B views
4. Victor Wembanyama (San Antonio Spurs): 1.47B views
5. Nikola Jokić (Denver Nuggets): 1.20B views
6. Ja Morant (Memphis Grizzlies): 1.09B views
7. Shai Gilgeous-Alexander (Oklahoma City Thunder): 1.06B views
8. Giannis Antetokounmpo (Milwaukee Bucks): 897M views
9. Anthony Edwards (Minnesota Timberwolves): 800M views
10. Jayson Tatum (Boston Celtics): 766M views
In a joint announcement, the NBA and the National Basketball Players Association confirmed that Luka Dončić and the Los Angeles Lakers achieved the top rankings for the Most Popular Jersey and Team Merchandise lists, based on NBAStore.com sales for the 2024-25 regular season.
**TOP 15 MOST POPULAR JERSEYS**
1. Luka Dončić (Los Angeles Lakers)
2. Stephen Curry (Golden State Warriors)
3. LeBron James (Los Angeles Lakers)
4. Jayson Tatum (Boston Celtics)
5. Jalen Brunson (New York Knicks)
6. Victor Wembanyama (San Antonio Spurs)
7. Anthony Edwards (Minnesota Timberwolves)
8. Ja Morant (Memphis Grizzlies)
9. Shai Gilgeous-Alexander (Oklahoma City Thunder)
10. Nikola Jokić (Denver Nuggets)
11. Giannis Antetokounmpo (Milwaukee Bucks)
12. LaMelo Ball (Charlotte Hornets)
13. Kevin Durant (Phoenix Suns)
14. Devin Booker (Phoenix Suns)
15. Jaylen Brown (Boston Celtics)
**TOP 10 TEAM MERCHANDISE**
1. Los Angeles Lakers
2. Boston Celtics
3. Golden State Warriors
4. New York Knicks
5. Chicago Bulls
6. Dallas Mavericks
7. Cleveland Cavaliers
8. Denver Nuggets
9. San Antonio Spurs
10. Minnesota Timberwolves
The SoFi NBA Play-In Tournament kicks off on Tuesday, April 15, featuring the Hawks versus the Magic at 7:30 p.m. ET and the Grizzlies against the Warriors at 10:00 p.m. ET on TNT. The tournament will continue on Wednesday, April 16, with the Heat facing the Bulls at 7:30 p.m. ET and the Mavericks battling the Kings at 10:00 p.m. ET on ESPN.
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